Im designated driver advert

There are a number of methods people use to appoint a designated driver. If the group includes someone who does not normally drink, is pregnant, or is taking medication that should not be mixed with alcohol, this person is the logical choice to be the designated driver.

Taking turns or drawing straws are also common methods you can use to choose a sober driver before an event. The concept of using a designated driver is encouraged in a number of ways. To highlight the risk of using your handheld phone while driving, we have collaborated with the AA Charity Trust to create a film that shows texting and driving is more dangerous than drinking and driving.

Road safety laws Road stats Cycle Safety Advice for road users. Get this. Videos Designated Driver - 60 seconds. THIS violent advert is shocking viewers in Switzerland - by showing the horrific death of a woman after a drink driver smashes into her at speed. The public service ad shows how a festive night out can end in tragedy in a bid to encourage partygoers to choose a designated driver before going out boozing.

The hard-hitting scene is also meant to illustrate that even a small amount of alcohol can be fatal for someone driving a car.

It comes as Nicolas Kessler of the Swiss Council for Accident Prevention warned that while drink drivers are usually involved in 10 per cent of all accidents, the figure rises to 22 per cent at Christmas and 35 per cent at New Year.

The TV ad opens with three young women walking tipsily back to their car after a night out drinking. Anheuser-Busch's remake salutes America's designated drivers who have been a "Bud" for their friends and families by getting everyone home safely. The survey also showed that promoting responsibility - including the use of designated drivers - was found to be widely employed at office holiday parties.

In fact, 61 percent of Americans say their employer encourages the use of designated drivers at these work functions. But, singing karaoke at these parties. Sixty-nine percent of employees said the best way to impress the boss is by being the designated driver,rather than belting out "Jingle Bells," break dancing, or winning the appetizer-eating contest. In addition, results showed that more than seven in 10 American adults 72 percent have either been or used a designated driver and nearly all Americans - an astounding 93 percent - believe designated drivers are an excellent or good way to help reduce drunk driving.

Thanks in part to increased awareness of the importance of designated drivers and strong law enforcement, drunk-driving fatalities nationwide continue to decline. The National Highway Traffic Safety Administration reports drunk-driving fatalities have decreased 36 percent since , including a 30 percent decline in Christmas holiday drunk-driving fatalities.