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Samaresh Paikara. Randolf Balite. Supreet Narang. Khazwan Ariff. Vanessa Grace Tamaray. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand the bank's customer base from the limited branch expansion allowed by local law.
Students make a decision, and if a "go" decision is made, they work out a comprehensive launch plan. To expose students to services marketing and, more importantly, the notion of acquisition cost and lifetime value of a customer. Also introduces students to international marketing issues. Sep 12, Revised: Oct 2, Brought to you by:. Main Case Bestseller. What's included: Teaching Note Educator Copy.
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